College Sports, Private Equity, and Betting on the TV Money Bubble

James Keys and Tunde Ogunlana discuss the ongoing professionalization of college sports in light of the recently announced deal between University of Utah and the private equity firm Otro Capital of New York that is reportedly worth hundreds of millions of dollars.

https://www.cnbc.com/2025/12/11/cnbc-sport-utah-breaks-the-private-equity-seal-with-historic-500-million-investment.html

https://www.espn.com/college-sports/story/_/id/47267088/utah-private-equity-college-sports-otro-capital

https://www.deseret.com/sports/2025/12/15/private-equity-college-sports-risks-reward-university-utah-otro-capital-athletics-future/