James Keys and Tunde Ogunlana weigh in on all the hand wringing about the decline in NBA ratings and what may be driving it.
https://www.washingtonpost.com/sports/2024/12/25/nba-ratings-decline/
https://www.dailywire.com/news/nba-ratings-tank-while-the-nfl-jumps-whats-behind-the-viewership-contrast
https://www.sportsmediawatch.com/2024/12/nba-ratings-decline-examining-early-season-viewership/
https://awfulannouncing.com/nba/kevin-durant-basketball-ratings-viewership.html
